According to the entry in Wikipedia, "McLuhan proposes that a medium itself, not the content it carries, should be the focus of study."
What Does It Mean?
Here is one way to look at it:
It's your friend's birthday. How do you plan to wish him a Happy Birthday?
The message is 'Happy Birthday'.
The medium determines how good a friend that person is.
There are different ways (or types of medium) to wish him Happy Birthday.
* You send a Facebook greeting - you post on his wall 'Happy Birthday'.
* You send a text saying 'Happy Birthday'.
* You give him a phone call to wish him a Happy Birthday.
* You drive to his house and wish him 'Happy Birthday ' in person.
* You drive to his house with Adele. You moved heaven and earth to get Adele to sing Happy Birthday in person to him!
A text birthday greeting - very casual friend.
An Adele birthday greeting - best friend of all time!
The message 'Happy Birthday' is the same - the medium is the important part.
A man wants to wish his wife a Happy Anniversary.
If he merely sends a text wishing 'Happy Anniversary" - big trouble!
If he hires Rod Stewart to serenade her 'Happy Anniversary' - out-of-the-world reaction.
If he says 'Happy Anniversary' with a kiss and flowers - also a very happy medium.
The same concept works with a marriage proposal. A marriage proposal on bended knee with an expensive diamond ring or proclaimed on a scoreboard at a Major League baseball game is a lot different than a text message saying "Will you marry me?".
What Is The Message?
Pay attention to the medium. In business, how a message is conveyed is the same as what the message actually is. It works the same in social media. A Tweet is different than a blog entry which is different from a Google+ update.
And so on.
Of course, a lot has been written about 'The medium is the message' in much greater detail than in this blog.
This blog was merely a medium!
So, listen to the message but also pay attention to the medium.
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